Building a Virtual Back Office: How Beyond Landscaping Solved the Talent Crunch

This month on the Vita Talks podcast, Gianna spoke with Cory Brewer, Founder of Beyond Landscaping and Co-Founder of Market Hill Agency. Cory’s story will resonate with any business owner who’s felt the strain of hiring challenges and an overwhelming workload.

After repeated struggles with traditional office staffing, Cory made a surprising pivot: he rebuilt his entire back office using a remote team overseas. What started as a single virtual assistant eventually became a fully structured team managing customer service, scheduling, dispatch, and operational support. This shift not only improved reliability and efficiency—it transformed the way Cory ran his business.

Cory also shared how he keeps his field staff engaged through strong culture, consistent communication, and creative approaches to year-round work. And as his operations strengthened, he uncovered something else: a passion for helping other entrepreneurs access the same kind of remote support, which led to the creation of Market Hill Agency.

If you’ve been looking for fresh ways to manage growth, strengthen your team, or reclaim your time as a leader, this conversation offers practical insight and inspiration.

Listen to the full conversation on Apple Podcasts or Spotify

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